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use others moral values
When trying to persuade someone, use his/her moral values as a frame for the points you are trying to make. E.g. if someone is conservative, use purity, patriotism, loyalty or respect for authority.
create view of oneself by assigning a role
How make people vote: bad: you ought to vote / go vote / you should vote good: you are someone who votes / you are a voter
plans
people are more likely to carry through with an action if they made a plan when, where and how they do it Example: voting campaign letters
associations
people associate the messenger with the message
good message ⇒ they like messenger bad message ⇒ they dislike messenger
Examples: persian messenger / weatherman
deal<-->dealer
always separate a deal from its dealer
Examples: cardealer / waiter
disgust=conservative
people who are disgusted are more conservative conservative people are easier disgusted
people mimic/like alikes
people look for others they can identify with and copy their behaviour child lost fear of water when it saw another child swim
Example: child learns from other children
write->live up to
if someone has written evidence of your views you are more likely to stick to them (consistency)
Example: chinese prisoners of war
small compliance->view of oneself
small actions make people see themselves in a certain role, which they want to stick with (consistancy)
Example: Donations
authority
people stop thinking for themselves when a (even false) authority gives orders
Example: electric shock button
facts->command
one can hide a command after a series of facts to give people suggestions / commands
Example: politicians
(recent) scarcity+competition
fear of loosing something is greater than the outlook of winning something
Example: cookies
pain->committment
the more pain one endured, the fonder they become
Example: fraternity hell week
gift>like
a gift is a greater compliance then sympathy
Example: ask favour, give a gift
coop->friends
boys camp
because
if you pretend to give a reason, people will agree more
Example: copy first
exploit exploiters
they deserve it
comparison
3 choices, 2 very similar but one of them a bit better, people will take the better over the 3rd
Examples: vacation targets / slightly uglier lookalike